Over the last couple of weeks I've been reading
Naked Conversations on my train ride to and from work (when I didn't have other things, such as
RESTful Rails Development :)) For those of you unfamiliar, Naked Conversations was written by some guy who claims to be some big named blogger. His pen name is "
Robert Scoble". Scoble's co-author is Shel Israel.
The two have put together a great book on the business of blogging. They talk about what does and doesn't work, as well as talk in depth about many of the concerns people have with blogging within corporations. Throughout the book Scoble and Israel provide examples of those who have done it right, and those that have not.
Naked Conversations
encourages companies to use blogs to be more transparent, to engage customers in conversations, and to listen. While there are a handful of comapnies that seem to "get" blogging, there are countless others who haven't a clue. As blogs become more and more mainstream we're bound to see the way they're used within corporations change dramatically. I'm sure we'll see people try and fail, as well as people try and succeed. We'll also see others who build their entire business with nothing more than a blog.